Greater reach d. digital stock card B. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? E. Lack of reader involvement. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. D. national newspapers. According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. A. trade newspaper. B. their high absolute cost. (Solved) - 31.Which of the following is true of consumer magazines? A According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. A. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. Which of the following is true of newspaper advertisements? is considered to be an inefficient way to build frequency. D. industrial _____ is the number of magazine copies distributed to original subscribers or purchasers. A. preferred position D. Billboards D. cost per thousand system. B. D. planners want to be able to predict the degree of clutter and how it will affect their advertising. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. Which of the following is true of consumer magazines? A. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. They are not bought by the general public as they offer specialized and in-depth information. A health magazine is an excellent idea because health is a topic, as vast as any other. Which of the following statements about the geographic selectivity offered by newspapers is true? A. personalized advertising messages. Major retail chains D. The publication must be a member of the Magazine Publishers of America Trade Association. Which of the following statements is true of consumer magazines? A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. In this scenario, Lily is considered to be a(n): Magazine rates are primarily a function of: Which of the following statements is true about the use of color in magazine advertising? In this scenario, Pluto is using _____. Selling mags for less than cost 2. high ad costs 3. decreased circulation. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ C. maximum coverage ad. C. Standard advertising units a. creative space buys C. open-rate E. retail, Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. Raiment is using _____ to attract readers' attention. Semiannual interest is payable on June 30 and December 31 each year. E. regional newspaper. The ability to generate a large number of ideas around a creative idea. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. a. This type of advertising is known as _____ advertising. In this scenario, the company is using: C. Higher reach E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. A. Which of the following is a disadvantage inherent in advertising in magazines? None of the above 12-22 fChapter 12 - Evaluation of Print Media 80. Newspapers targeted at various religious groups compose a large class of: Trade B. Permanence They create lower customer receptivity. ARE TRUE: played a prominent role in general interest magazines . To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. B. A. break through the clutter typically found in newspapers. They are published for a specific business or industry. false. A. special-interest consumer magazines. Which of the following is an advantage of magazines as an advertising medium? BUAD471 Chapter 12 Bambach Flashcards | Quizlet A. Cross-media organizations . The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. C. professional D. stock card fold. chp 15 test 3 Flashcards | Chegg.com A. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. Greater creative flexibility A. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. This is an example of _____ advertising. All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. A. is no longer permissible due to the passage of recent anti-competition legislation. The company is using this as a test run to identify which ad offers greater receptivity. B. retail trading zone. During ad breaks in TV programs, some viewers change channels to avoid commercials. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. A. ancillary reader. True or False? When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads. B. C. magazines are low-involvement advertising medium. C. gatefold. B. they furnish accurate information about the number of magazines in circulation that are actually read. A. gatefold. Newspapers in large cities provide very little geographic selectivity to advertisers. Which of the following is true of newspapers as an advertising medium? D. The portfolio inch A. demographic It uses column widths 2-1/16 inches wide. It is typically considered to lack permanence. D. their ability to provide or create a psychographic segregation. Advertisers generally attach greater value to primary in-home readers than pass-along readers. A. daily newspapers _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. Chapter 9 Questions Flashcards | Chegg.com Trade newspapers They are avoided by most national advertisers because they generate high clutter. B. adding farm magazines to business magazines would make the category too large. B. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. C. Tangential readership : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: B. special-audience newspaper. 8 hamburgers and 0 magazines. ), When you have an exclusive contract with a real estate agent, you can, a. still work with other agents, as long as you disclose that you are doing it. Which of the following is considered a primary benefit derived from using magazines as an advertising medium? Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. E. They are not suitable for reaching a specific target market. C. subtracting the ancillary readership number from the total readership count. Newspapers are the second largest of all advertising media in terms of total dollar volume. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. A. E. Creative options in newspapers are extensive due to the simple black-and-white layout. B. 1. E. They generally cost lower than newspaper ads. Which of the following is true of standard advertising units system? B. special The company is using this as a test run to identify which ad offers greater receptivity.
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